My work is human.

It's emotional, witty, fun, serious, clear, beautiful, and smart.

Please take a look at my work in mobileweb, printlogos, and identity.

I have skills in designillustration, photography, and writing.

I craft words and images into clever and persuasive communication.

I'm lucky to work with interesting people.

Michael Rowley 415 377-2737

Filed under  //   About  

BigTent

Bigtent
The chosen design exploration for a brand make over for BigTent. View the complete design process.

Filed under  //   BigTent   Branding   Copywriting   Identity   Websites  

Be a Hero

Hero

Advertising campaign for Plaxo eCards.

Filed under  //   Advertising   Plaxo   eCards  

eCard Advertising Storyboard

Storyboard for animated ads that ran on Plaxo's portal page. The concept communicates the benefit of using eCards: People will love you because you were thoughtful.

Filed under  //   Advertising   Copywriting   Plaxo   Youth   eCards  

Timeline of the Simpson's

Simpsonstimeline1

Simpsonstimeline2

I had the good fortune to work on The Simpson's style guide: a sprawling binder of art and product ideas that is given to manufacturers who sign up to license The Simpson's brand for clothing lines, toys, and posters. Here is an information-packed timeline of Simpson pop culture.

Filed under  //   Design   Entertainment   Info Design   Print   Simpsons   Youth  

Tradery.com

Tradery-home-2c

Tradery-virtual-2c

Tradery.com was created by a sole engineer in an office in his home while he held down other daytime jobs. The task was to improve the project and give it a professional, big-league look-and-feel.

See how the design evolved from the starting point through wireframes.

Filed under  //   Branding   Design   UI   Websites  

KanjiPictographix iPad - Elements UI

Kanjipictographix

KanjiPictoGraphix for iPad and iPhone.
http://kanjipictographix.com 

Filed under  //   Kanji   UI   Youth   iOS   iPad  

KanjiPictoGraphix for iPhone

Kanjipicto_splash

My app for learning Japanese kanji. Coming to the App Store in July.

Filed under  //   Kanji   Youth   iOS   iPhone  

Portola Vineyards Wine Label Design

Portola_mock3

Wine label design for a winery in Northern California.

Filed under  //   Design   Identity   Packaging   Portola Vineyards   Print  

BigTent - Playful

Playful_c

One of a series of design explorations for a brand make over for BigTent. The design is information rich, easy to read like a magazine with constantly updated information, and with a look-and-feel that appeals to a target market of primarily women professionals who are involved in their communities.

Filed under  //   BigTent   Branding   Copywriting   Web Ui   Websites  

BrainCells Inc

2_home_after

Organic_science

Drug_interactions

BrainCells Inc. wanted a more professional design that reflected the quality of their science and services. Aimed at scientists, pharmaceutical companies, and investors, BCI needed a new website and presentation materials to help explain complex concepts and sell investors on their company. The project included design of the site and also a fair amount of illustration.

http://www.braincellsinc.com

Filed under  //   Branding   Design   Info Design   Websites  

Pi Day

Pi_day

Filed under  //   Copywriting   Typography   Youth   eCards  

Dick's Carpets Ad Campaign for BigTent

Concept and execution (I wrote the copy as well) for an advertiser on BigTent network. I created this sassy campaign of tips on keeping your carpet clean and happy. It was a huge hit.

Filed under  //   Advertising   Copywriting