BigTent
The chosen design exploration for a brand make over for BigTent. View the complete design process.
The chosen design exploration for a brand make over for BigTent. View the complete design process.
One of a series of design explorations for a brand make over for BigTent. The design is information rich, easy to read like a magazine with constantly updated information, and with a look-and-feel that appeals to a target market of primarily women professionals who are involved in their communities.
BigTent's core demographic is CHOs: Chief Household Officers. Primarily women between the ages of 25-54.