BigTent

Bigtent
The chosen design exploration for a brand make over for BigTent. View the complete design process.

Filed under  //   BigTent   Branding   Copywriting   Identity   Websites  

BigTent - Playful

Playful_c

One of a series of design explorations for a brand make over for BigTent. The design is information rich, easy to read like a magazine with constantly updated information, and with a look-and-feel that appeals to a target market of primarily women professionals who are involved in their communities.

Filed under  //   BigTent   Branding   Copywriting   Web Ui   Websites  

FASTBREAK.com

Fastbreak_home

Fastbreak_benefits

For Fastbreak, I developed an entirely new identity that speaks to their core demographic of middle managers at Fortune 500 companies who are responsible for company season tickets to sporting events. Visit FASTBREAK.com

Filed under  //   Branding   Copywriting   Design   Fastbreak   Identity   Websites  

eCard Advertising Storyboard

Storyboard for animated ads that ran on Plaxo's portal page. The concept communicates the benefit of using eCards: People will love you because you were thoughtful.

Filed under  //   Advertising   Copywriting   Plaxo   Youth   eCards  

Dick's Carpets Ad Campaign for BigTent

Concept and execution (I wrote the copy as well) for an advertiser on BigTent network. I created this sassy campaign of tips on keeping your carpet clean and happy. It was a huge hit.

Filed under  //   Advertising   Copywriting  

Have an Irrational Day

Irrational

© 2009 Michael Rowley

Filed under  //   Copywriting   Typography   eCards  

Logo for Let Constance Take Her Girlfriend to Prom

Contance_logo

Hi Constance. You mentioned you were going to wear a tuxedo so I thought a bow tie and black and white motif was appropriate. I wanted it to be simple enough to reproduce in small sizes and also something that could be made into a lapel pin or would look good on a tee or cap. The one-color design also helps with reproduction costs. I chose the font Cronos Pro. It has a friendly feel to it. It's both feminine and strong. The line 'I'm with her' is a fun and supportive play on words. I hope you like it. I wish you all the best. You are an inspiration.
Learn more about Constance http://bit.ly/b0FdmB

Filed under  //   Copywriting   Logos   Youth  

The Game - Movie Premiere Invitation

The Game was PolyGram's first feature film with their name on it and they wanted to make a splash. This movie premiere invitation is made of five puzzle cards and an invite wrapped in a clover-shaped envelope that folds open to reveal a maze of visuals from the movie. After the invites went out, James Cameron called the studio to ask who designed the piece.

Filed under  //   Copywriting   Design   Entertainment   Invitation   Print   Typography   Youth  

Pi Day

Pi_day

Filed under  //   Copywriting   Typography   Youth   eCards