Be a Hero
Advertising campaign for Plaxo eCards.
Storyboard for animated ads that ran on Plaxo's portal page. The concept communicates the benefit of using eCards: People will love you because you were thoughtful.
Designed to attract traffic around New Year's which is traditionally a slow time for ecards. The concept: have your fortune told and share it with the people you care about. Terry Chay did a great job programming it.
eCard for my friend Terry Chay. He's a popular guy in Silicon Valley, so I was flattered he used it as his online avatar.