VizCab - The Design Portfolio of Michael Rowley

Timeline of the Simpson's

I had the good fortune to work on The Simpson's style guide: a sprawling binder of art and product ideas that is given to manufacturers who sign up to license The Simpson's brand for clothing lines, toys, and posters. Here is an information-packed timeline of Simpson pop culture.

Filed under  //   Design   Entertainment   Info Design   Print   Simpsons  

Portola Vineyards

             

Vintner Len Lehmann wanted a design that communicated a premium wine with secondary messages being his unique location and sustainable wine making methods.

 

Filed under  //   Design   Packaging   Portola Vineyards   Print  

Kanji PictoCards

Filed under  //   Authored Works   Illustration   Info Design   kanji   Print   Visual Mnemonics  

The Simpsons Poster

This is the most famous thing I've designed. The original work was for the cover of The Simpsons Style Guide, a giant binder of artwork and merchandize ideas Fox supplied to vendors who signed up to be licensees. I've had some weird moments related to my Simpson's work. My brother bought the poster for my son for his 14th birthday not knowing I designed it. My sister, Lisa, bought a Simpson's bookmark that said Lisa even if you turn it upside down. I had been doing ambigrams for years. She said, 'Michael, they stole your idea.' She didn't know I designed the bookmark. A guy at a startup I worked at had a lunch pail with the poster image. When I mention I designed it, people look at me like, 'Yeah, right.' Matt Groening was nice enough to send over signed posters for everyone who worked on the project.

Filed under  //   Entertainment   Print   Simpsons  

Portola Vineyards Wine Label Design

Wine label design for a winery in Northern California.

Filed under  //   Design   Identity   Packaging   Portola Vineyards   Print  

Curse of the Werewolf program

     

Program design and photography for my son's high school theater production. I also illustrated the wolf cover image.

Filed under  //   Design   Print  

The Game - Movie Premiere Invitation

     

The Game was PolyGram's first feature film with their name on it and they wanted to make a splash. This movie premiere invitation is made of five puzzle cards and an invite wrapped in a clover-shaped envelope that folds open to reveal a maze of visuals from the movie. After the invites went out, James Cameron called the studio to ask who designed the piece.

Filed under  //   Design   Entertainment   Invitation   Print   Typography   Writing